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Kumar, Sunil
- Comparison of Service Quality Perceptions of Chinese Tourists' Visiting Golden Triangle in India
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Authors
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1 Department of Tourism and Hotel Management, Kurukshetra University, Kurukshetra, Haryana, IN
2 Trail Blazer Tours India Pvt. Ltd. Gurgaon, Haryana, IN
1 Department of Tourism and Hotel Management, Kurukshetra University, Kurukshetra, Haryana, IN
2 Trail Blazer Tours India Pvt. Ltd. Gurgaon, Haryana, IN
Source
International Journal of Hospitality and Tourism Systems, Vol 7, No 1 (2014), Pagination: 74-81Abstract
Tourism industry has grown steadily over the last decades and has been playing a pivotal role in the overall economy of the world. During recent years numerous tourism firms have entered into tourism marketplace and have brought with them the concept of having better delivered services. Further, given the rapidly changing profile of travellers, in therms of their nationality, this study investigates Chinese tourists' service quality perceptions visiting Golden Triangle in India. The results from the regression analysis suggest that Chinese tourists' overall satisfaction is primarily derived from the value. This study is strategically and managerially important to the Indian tourism industry. Using the results of this study, tour operators can focus their efforts to provide quality services and facilities that their customers perceive as being important and as having high value.Keywords
Chinese Tourists, India, Service, Quality, Tourism.References
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- Investigating Holiday Satisfaction of Chinese and Japanese Tourists Visiting India
Abstract Views :213 |
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Authors
Affiliations
1 Department of Tourism and Hotel Management, Kurukshetra University, Kurukshetra, Haryana, IN
2 Trail Blazer Tours India Pvt. Ltd., Gurgaon, Haryana, IN
1 Department of Tourism and Hotel Management, Kurukshetra University, Kurukshetra, Haryana, IN
2 Trail Blazer Tours India Pvt. Ltd., Gurgaon, Haryana, IN
Source
International Journal of Hospitality and Tourism Systems, Vol 10, No 2 (2017), Pagination: 68-78Abstract
This study attempts to investigate the foreign tourists' satisfaction within Indian tourism context, specifically with reference to the destination-based attributes. The study was conducted in Golden Triangle (Delhi-Agra-Jaipur) in India with a sample of Chinese and Japanese tourists. Gathering data was analyzed using factor and regression analysis and t-tests. The research findings indicated that the main determinants of both Chinese and Japanese tourists' holiday satisfaction were that accommodation services, safety&security and destination/sightseeing dimensions. Further, findings indicate statistically significant differences between Chinese and Japanese tourists' perceptions of destination-based attributes in India. The results are also important for all tourism stakeholders in order to increase tourists' satisfaction and develop the quality of tourism product in India especially in Golden Triangle (Delhi-Agra-Jaipur). The main suggestion of this study is that more similar studies should be undertaken from different perspectives to enhance competitiveness and sustainability of tourist destinations in the study area.Keywords
Tourists’ Perceptions, Tourist Satisfaction, Destination Attributes, India.References
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